Directed byMANUEL NOGUEIRA

Suave, a NY-based brand, is known for its affordable yet high-performing personal care products. The campaign, created by Matter and Energy and directed by Manuel Nogueira, introduces a fresh perspective on the brand with bold storytelling. Highlighting everyday essentials that empower women with unexpected benefits, the campaign fosters deeper connections through authentic visuals. With a focus on optimism and empowerment, it features a series of videos showcasing and photos still of specific products, each designed to resonate with the American market.