Directed byGOTA

Directed by Gota and created by África Creative, the film for Natura's new hair care line is built around the theme of confidence, which acts as an invisible thread connecting each character through moments of transformation and celebration. It reveals that true beauty lies in authenticity. The story is told through match cuts, following the daily journeys of the characters, where hair care becomes not just a solitary ritual but a form of expression that deserves to be shared with the world.