Directed byTHATIANE ALMEIDA

The film "At Las" by Kris Yute, in collaboration with our director Thatiane Almeida unfolds as an immersive journey into Kris creative process as he shapes his new music album, followed by the liberating feeling of completing it. The visual journey begins in a home studio, an intimate space where the rapper delves into his thoughts, traversing the entire path from creative idleness to the mental turmoil involved in crafting the music. After going through this sometimes dark and solitary process, Yute allows himself to celebrate in the light, sharing a lighthearted and affectionate moment with long-time friends.

In the music video, we also reflect on how the industry pressures artists to create works that go viral, often at the expense of their authenticity.