Directed byGOTA

In Honda Motos new campaign, created by Publicis and directed by Gota, a DJ and a rider meet on the same track, each bringing their own way of working with rhythm, precision and speed. She reads the energy of the moment to build the beat, while he reads the track, the curve and the right moment to ride.

As the music builds, the movement of the bike follows its rhythm, creating a conversation between sound and image where the turn of the jog wheel meets the turn of the wheel, the drop meets the acceleration, and every change in the beat seems to trigger a new response on the track. Little by little, music, machine and movement begin to follow the same pulse, until the two performances finally meet.

The challenge is: read the track and land the perfect beat.