Directed byRODRIGO & NONO

It was through an invitation from Studio O'Connor to direct a promotional film that The Circa Project 2020 was revealed. Until October 2021, every day, at 8:20 pm (London time), there’s gonna be a break from all commercials broadcasted on Europe’s largest 4K screen located in Piccadilly Circus. The project debut showed artist Ai Wei Wei’s exhibition, who was also filmed for the promo. The Circa 2020 involved several artists such as Tracey Emin, Ai Wei Wei, AI artist Ai-Da Robot, poet and writer Sonny Hall, among others. The project was conceptualized by director Rodrigo Inada, who said "2020 was a year in which we have learned a lot from many historical events. I am very grateful to be able to present all of this in this spot, and also to portray changing patterns and disruption at one of the biggest advertising places, reframing such space into an art gallery in an open and public space”. The narrative was designed in a Mixed Media language and filmed by webcams, iPhones, VHS, digital, and Super 16mm film format. The video production was made globally, counting on post-production house NTROPIC in Los Angeles,audio producer Pitch & Sync from London, photographed by Oscar Award Winning DOP Franklin Dow and colored by The Mill London.