Pedro de la Fuente
About Pedro de la Fuente
Pedro de la Fuente is a documentary and commercial film director, photographer, writer, and co-founder of REWIND.
Born in São Paulo to Mexican and German heritage, Pedro has developed a distinctive visual language rooted in authenticity and the beauty found in imperfection. His work brings together the emotional honesty and immediacy of documentary filmmaking with the precision and craftsmanship of commercial cinema.
For over fifteen years, he has directed commercials and documentary projects across the globe, filming in more than forty cities including Tokyo, Dubai, Barcelona, New York, Istanbul, Mexico City, and throughout the Amazon. His clients include Yamaha, Fiat, Nike, G-Shock, Puma, TUMI, Nestlé, and Dove.
After spending thirteen years in London, where he co-founded the production company Autobahn, Pedro now divides his time between London and São Paulo.
His commercial work has been recognized with a Grand Prix at El Ojo, a Bronze Lion at Cannes Lions, and a D&AD Pencil. His documentaries have received awards at the Kinsale Shark Awards, Campaign Brand Film Festival, the 1.4 Awards, the Lovie Awards, and the Webby Awards, as well as earning three Vimeo Staff Picks.
Pedro is also the co-creator of REWIND, an independent initiative dedicated to education and knowledge exchange within Brazil's audiovisual community. Since its launch in 2025, REWIND has brought together more than 700 filmmakers across three editions, quickly establishing itself as one of the country's most vibrant creative forums.
Born in São Paulo to Mexican and German heritage, Pedro has developed a distinctive visual language rooted in authenticity and the beauty found in imperfection. His work brings together the emotional honesty and immediacy of documentary filmmaking with the precision and craftsmanship of commercial cinema.
For over fifteen years, he has directed commercials and documentary projects across the globe, filming in more than forty cities including Tokyo, Dubai, Barcelona, New York, Istanbul, Mexico City, and throughout the Amazon. His clients include Yamaha, Fiat, Nike, G-Shock, Puma, TUMI, Nestlé, and Dove.
After spending thirteen years in London, where he co-founded the production company Autobahn, Pedro now divides his time between London and São Paulo.
His commercial work has been recognized with a Grand Prix at El Ojo, a Bronze Lion at Cannes Lions, and a D&AD Pencil. His documentaries have received awards at the Kinsale Shark Awards, Campaign Brand Film Festival, the 1.4 Awards, the Lovie Awards, and the Webby Awards, as well as earning three Vimeo Staff Picks.
Pedro is also the co-creator of REWIND, an independent initiative dedicated to education and knowledge exchange within Brazil's audiovisual community. Since its launch in 2025, REWIND has brought together more than 700 filmmakers across three editions, quickly establishing itself as one of the country's most vibrant creative forums.
01.
YAMAHA - RIDING THE NIGHT
Pedro de la Fuente
02.
CASTELLS
Pedro de la Fuente
03.
PUMA - WE ARE THE ARSENAL
Pedro de la Fuente
04.
PUMA - A NEW MILAN
Pedro de la Fuente
05.
TUMI - ALPHA BRAVO - FT. LANDO NORRIS
Pedro de la Fuente
06.
FIAT - PULSE HÍBRIDO
Pedro de la Fuente
07.
GLOBE OF DEATH
Pedro de la Fuente
08.
SKULLS SNAKES AND THE FLOWER OF DEATH
Pedro de la Fuente
09.
TUMI - ALPHA BRAVO - FT. SON HEUNG-MIN
Pedro de la Fuente